BibTeX record conf/amcis/JahrigEHS17

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@inproceedings{DBLP:conf/amcis/JahrigEHS17,
  author       = {Elena J{\"{a}}hrig and
                  Katharina Ebner and
                  Olivia Hornung and
                  Stefan Smolnik},
  title        = {Guerilla Marketing Using Social Media as a Success Strategy in Crowdfunding
                  Campaigns: Towards a Research Model},
  booktitle    = {23rd Americas Conference on Information Systems, {AMCIS} 2017, Boston,
                  MA, USA, August 10-12, 2017},
  publisher    = {Association for Information Systems},
  year         = {2017},
  url          = {http://aisel.aisnet.org/amcis2017/eBusiness/Presentations/28},
  timestamp    = {Tue, 23 May 2017 15:45:13 +0200},
  biburl       = {https://dblp.org/rec/conf/amcis/JahrigEHS17.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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