BibTeX record conf/ahfe/Galvez-TorresCC20

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@inproceedings{DBLP:conf/ahfe/Galvez-TorresCC20,
  author       = {Erika Galvez{-}Torres and
                  Milagros Cruz{-}Alfaro and
                  Carlos Cespedes{-}Blanco and
                  Carlos Raymundo and
                  N{\'{e}}stor Mamani{-}Macedo and
                  Francisco Dominguez},
  editor       = {Jussi Ilari Kantola and
                  Salman Nazir and
                  Vesa Salminen},
  title        = {{B2B} Marketing Method Adapted to Sales Improvement Through the Implementation
                  of {ABC} Classification Tool and Inbound Marketing in SMEs},
  booktitle    = {Advances in Human Factors, Business Management and Leadership - Proceedings
                  of the {AHFE} 2020 Virtual Conferences on Human Factors, Business
                  Management and Society, and Human Factors in Management and Leadership,
                  July 16-20, 2020, {USA}},
  series       = {Advances in Intelligent Systems and Computing},
  volume       = {1209},
  pages        = {167--173},
  publisher    = {Springer},
  year         = {2020},
  url          = {https://doi.org/10.1007/978-3-030-50791-6\_21},
  doi          = {10.1007/978-3-030-50791-6\_21},
  timestamp    = {Thu, 23 Jun 2022 19:56:25 +0200},
  biburl       = {https://dblp.org/rec/conf/ahfe/Galvez-TorresCC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}