BibTeX record conf/adkdd/LambertP07

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@inproceedings{DBLP:conf/adkdd/LambertP07,
  author       = {Diane Lambert and
                  Daryl Pregibon},
  editor       = {Ying Li},
  title        = {More bang for their bucks: assessing new features for online advertisers},
  booktitle    = {Proceedings of the 1st international workshop on Data mining and audience
                  intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
                  August 12, 2007},
  pages        = {7--15},
  publisher    = {{ACM}},
  year         = {2007},
  url          = {https://doi.org/10.1145/1348599.1348601},
  doi          = {10.1145/1348599.1348601},
  timestamp    = {Wed, 20 Dec 2023 14:38:27 +0100},
  biburl       = {https://dblp.org/rec/conf/adkdd/LambertP07.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}