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BibTeX record conf/adkdd/GhoseY08
@inproceedings{DBLP:conf/adkdd/GhoseY08, author = {Anindya Ghose and Sha Yang}, editor = {Ying Li and Arun C. Surendran and Dou Shen}, title = {Comparing performance metrics in organic search with sponsored search advertising}, booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA, August 24, 2008}, pages = {18--26}, publisher = {{ACM}}, year = {2008}, url = {https://doi.org/10.1145/1517472.1517475}, doi = {10.1145/1517472.1517475}, timestamp = {Wed, 20 Dec 2023 14:43:06 +0100}, biburl = {https://dblp.org/rec/conf/adkdd/GhoseY08.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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