Kanokwan Atchariyachanvanich Noboru Sonehara Trust perception in internet shopping: comparative study of customers in Japan and South Korea. 9 2008 ICEC http://doi.acm.org/10.1145/1409540.1409552 conf/ACMicec/2008 db/conf/ACMicec/icec2008.html#AtchariyachanvanichS08