BibTeX record books/el/93/Moorthy93

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@incollection{DBLP:books/el/93/Moorthy93,
  author       = {K. Sridhar Moorthy},
  editor       = {Jehoshua Eliashberg and
                  Gary L. Lilian},
  title        = {Chapter 4 Competitive marketing strategies: Game-theoretic models},
  booktitle    = {Marketing},
  series       = {Handbooks in operations research and management science},
  volume       = {5},
  pages        = {143--190},
  publisher    = {North-Holland},
  year         = {1993},
  url          = {https://doi.org/10.1016/s0927-0507(05)80027-1},
  doi          = {10.1016/S0927-0507(05)80027-1},
  timestamp    = {Mon, 11 May 2020 14:39:52 +0200},
  biburl       = {https://dblp.org/rec/books/el/93/Moorthy93.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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