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BibTeX record books/el/93/BlattbergN93
@incollection{DBLP:books/el/93/BlattbergN93, author = {Robert C. Blattberg and Scott A. Neslin}, editor = {Jehoshua Eliashberg and Gary L. Lilian}, title = {Chapter 12 Sales promotion models}, booktitle = {Marketing}, series = {Handbooks in operations research and management science}, volume = {5}, pages = {553--609}, publisher = {North-Holland}, year = {1993}, url = {https://doi.org/10.1016/s0927-0507(05)80035-0}, doi = {10.1016/S0927-0507(05)80035-0}, timestamp = {Mon, 11 May 2020 14:39:52 +0200}, biburl = {https://dblp.org/rec/books/el/93/BlattbergN93.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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