Matthias Weddeling

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Publications

2010
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Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Ralf Knackstedt, Oliver Müller, Michael Steiner, Matthias Weddeling:
Vermarktung hybrider Leistungsbündel - Das ServPay-Konzept. Springer 2010, ISBN 978-3-642-12829-5, pp. I-XIII, 1-335
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Klaus Backhaus, Jörg Becker, Daniel Beverungen, Margarethe Frohs, Oliver Müller, Matthias Weddeling, Ralf Knackstedt, Michael Steiner:
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electron. Mark. 20(2): 131-146 (2010)

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