Ramón Alberto Carrasco

◀ ▶ joint publications with Rocío González Martínez

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Publications

2019
[c22]
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Rocío González Martínez, Ramón Alberto Carrasco, Jesús García-Madariaga, Carlos Porcel Gallego, Enrique Herrera-Viedma:
A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business. ITQM 2019: 281-289

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