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Vanitha Swaminathan

2010 – today

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2012
[j2]
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Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan: The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. Marketing Science 31(2): 216-235 (2012)

1990 – 1999

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1999
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Vanitha Swaminathan, Elzbieta Lepkowska-White, Bharat Rao: Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange. J. Computer-Mediated Communication 5(2): 0 (1999)

Coauthor Index

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What is the meaning of the colors in the coauthor index?