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BibTeX records: Mohd Rafi Yaakob
@article{DBLP:journals/ijim/IsmailRYZHL16, author = {Mohammad Ismail and Razli Che Razak and Mohd Rafi Yaakob and Mohd Nazri Zakaria and Nadia Hanum and Azyanee Luqman}, title = {Predictive Modelling of Mobile Marketing Usage among Generation {Y:} {A} Preliminary Survey}, journal = {Int. J. Interact. Mob. Technol.}, volume = {10}, number = {2}, pages = {49--57}, year = {2016}, url = {https://doi.org/10.3991/ijim.v10i2.5545}, doi = {10.3991/IJIM.V10I2.5545}, timestamp = {Sun, 02 Oct 2022 01:00:00 +0200}, biburl = {https://dblp.org/rec/journals/ijim/IsmailRYZHL16.bib}, bibsource = {dblp computer science bibliography, https://dblp.org} }
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