Volume 30, Number 1, January - February 2011

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  Sha Yang, Anindya Ghose: Erratum. v
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  Preyas S. Desai: Editorial - Marketing Science: Marketing and Science. 1-3
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  Peter J. Danaher, Michael S. Smith: Modeling Multivariate Distributions Using Copulas: Applications in Marketing. 4-21
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  Edward I. George, Shane T. Jensen: Commentary - A Latent Variable Perspective of Copula Modeling. 22-24
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  Peter J. Danaher, Michael S. Smith: Rejoinder - Estimation Issues for Copulas Applied to Marketing Data. 25-28
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  Weon Sang Yoo, Eunkyu Lee: Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures. 29-41
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  Elie Ofek, Zsolt Katona, Miklos Sarvary: "Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers. 42-60
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  Sandeep R. Chandukala, Yancy D. Edwards, Greg M. Allenby: Identifying Unmet Demand. 61-73
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  Nobuhiko Terui, Masataka Ban, Greg M. Allenby: The Effect of Media Advertising on Brand Consideration and Choice. 74-91
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  Ron Shachar, Tülin Erdem, Keisha M. Cutright, Gavan J. Fitzsimons: Brands: The Opiate of the Nonreligious Masses? 92-110
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  Oded Koenigsberg, Rajeev Kohli, Ricardo Montoya: The Design of Durable Goods. 111-122
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  Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell, Greg M. Allenby: Bayesian Analysis of Hierarchical Effects. 123-133
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  Marcel Goic, Kinshuk Jerath, Kannan Srinivasan: Cross-Market Discounts. 134-148
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  Yi Xiang, David A. Soberman: Preview Provision Under Competition. 149-169
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  Juanjuan Zhang: The Perils of Behavior-Based Personalization. 170-186
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  Eric T. Bradlow: 2010 Guest Area Editors and Ad Hoc Reviewers. 191-194

Volume 30, Number 2, March - April 2011

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  Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente: Opinion Leadership and Social Contagion in New Product Diffusion. 195-212
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  Nicholas A. Christakis, James H. Fowler: Commentary - Contagion in Prescribing Behavior Among Networks of Doctors. 213-216
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  Sinan Aral: Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion. 217-223
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  David Godes: Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion". 224-229
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  Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente: Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. 230-232
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  Christophe Van den Bulte, Raghuram Iyengar: Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. 233-248
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  Yi Zhu, Kenneth C. Wilbur: Hybrid Advertising Auctions. 249-273
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  Oliver J. Rutz, Garrett P. Sonnier: The Evolution of Internal Market Structure. 274-289
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  Dmitry Shapiro: Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers. 290-304
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  Nuno Camacho, Bas Donkers, Stefan Stremersch: Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality. 305-320
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  Qing Liu, Neeraj Arora: Efficient Choice Designs for a Consider-Then-Choose Model. 321-338
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  Ashish Sood, Gerard J. Tellis: Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. 339-354
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  Anja Lambrecht, Katja Seim, Catherine Tucker: Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage. 355-367
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  Vishal Narayan, Vithala R. Rao, Carolyne Saunders: How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism. 368-384

Volume 30, Number 3, May - June 2011

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  Avi Goldfarb, Catherine Tucker: Online Display Advertising: Targeting and Obtrusiveness. 389-404
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  Leonard M. Lodish, Americus Reed II: Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness. 405-408
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  Andrea M. Matwyshyn: Commentary - Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker. 409-412
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  Avi Goldfarb, Catherine Tucker: Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness". 413-415
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  Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann: Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts. 416-429
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  Mitchell J. Lovett, Ron Shachar: The Seeds of Negativity: Knowledge and Money. 430-446
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  Song Yao, Carl F. Mela: A Dynamic Model of Sponsored Search Advertising. 447-468
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  Sungho Park, Sachin Gupta: A Regime-Switching Model of Cyclical Category Buying. 469-480
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  Takuya Satomura, Jaehwan Kim, Greg M. Allenby: Multiple-Constraint Choice Models with Corner and Interior Solutions. 481-490
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  Pushan Dutt, V. Padmanabhan: Crisis and Consumption Smoothing. 491-512
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  Michael Braun, André Bonfrer: Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes. 513-531
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  Surendra N. Singh, Steve Hillmer, Ze Wang: Efficient Methods for Sampling Responses from Large-Scale Qualitative Data. 532-549
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  Jason A. Duan, Leigh McAlister, Shameek Sinha: Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. 550-561

Volume 30, Number 4, July / August 2011

2009-2010 ISMS-MSI Practice Prize Competition

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  Russell S. Winer: 2009-2010 ISMS-MSI Practice Prize Competition - Special Section Introduction. 565-567

Research Article

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  Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie: Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. 568-585

Practice Prize Paper

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  Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson: Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. 586-594
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  V. Kumar, Denish Shah: Practice Prize Paper - Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales. 595-603
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  Thorsten Wiesel, Koen Pauwels, Joep Arts: Practice Prize Paper - Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression. 604-611

Research Article

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  Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan: A "Position Paradox" in Sponsored Search Auctions. 612-627
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  Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin: Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? 646-665
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  Dina Mayzlin, Jiwoong Shin: Uninformative Advertising as an Invitation to Search. 666-685
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  Thomas Otter, Timothy J. Gilbride, Greg M. Allenby: Testing Models of Strategic Behavior Characterized by Conditional Likelihoods. 686-701
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  Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz: A Dynamic Model of the Effect of Online Communications on Firm Sales. 702-716
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  Yi Qian, Hui Xie: No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models. 717-736
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  Yuan-Chun Jiang, Jennifer Shang, Chris F. Kemerer, Yezheng Liu: Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles. 737-752

Volume 30, Number 5, September / October 2011

Research Article

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  Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan: Firm Strategies in the "Mid Tail" of Platform-Based Retailing. 757-775
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  Wilfred Amaldoss, Woochoel Shin: Competing for Low-End Markets. 776-788
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  Oliver J. Rutz, Michael Trusov: Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. 789-800
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  Daria Dzyabura, John R. Hauser: Active Machine Learning for Consideration Heuristics. 801-819
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  Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter J. Danaher: The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. 820-836
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  Tat Y. Chan, Chunhua Wu, Ying Xie: Measuring the Lifetime Value of Customers Acquired from Google Search Advertising. 837-850
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  Bing Jing: Social Learning and Dynamic Pricing of Durable Goods. 851-865
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  Kinshuk Jerath, Peter S. Fader, Bruce G. S. Hardie: New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model. 866-880
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  Michael Braun, David A. Schweidel: Modeling Customer Lifetimes with Multiple Causes of Churn. 881-902
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  Dominique Olié Lauga, Elie Ofek: Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs. 903-923
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  V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta: Assessing the Effect of Marketing Investments in a Business Marketing Context. 924-940

Volume 30, Number 6, November / December 2011

Research Article

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  Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin: Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. 945-949
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  Peter C. Reiss: Structural Workshop Paper - Descriptive, Structural, and Experimental Empirical Methods in Marketing Research. 950-964
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  Carl F. Mela: Structural Workshop Paper - Data Selection and Procurement. 965-976
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  Pradeep K. Chintagunta, Harikesh S. Nair: Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. 977-996
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  Paul B. Ellickson, Sanjog Misra: Structural Workshop Paper - Estimating Discrete Games. 997-1010
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  Dinah A. Vernik, Devavrat Purohit, Preyas S. Desai: Music Downloads and the Flip Side of Digital Rights Management. 1011-1027
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  Neeraj Arora, Ty Henderson, Qing Liu: Noncompensatory Dyadic Choices. 1028-1047
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  Olivier Rubel, Prasad A. Naik, Shuba Srinivasan: Optimal Advertising When Envisioning a Product-Harm Crisis. 1048-1065
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  Vineet Kumar, Brett R. Gordon, Kannan Srinivasan: Competitive Strategy for Open Source Software. 1066-1078
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  Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan: Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design. 1079-1097
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  Ajay Kalra, Shibo Li, Wei Zhang: Understanding Responses to Contradictory Information About Products. 1098-1114
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  Peter Ebbes, Dominik Papies, Harald J. van Heerde: The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity. 1115-1122