Volume 30, Number 1, January - February 2011
Volume 30, Number 2, March - April 2011
: Commentary - Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion.
: Commentary - Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion".
: Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers.
Volume 30, Number 3, May - June 2011
Leonard M. Lodish
, Americus Reed II
: Commentary - When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.
Andrea M. Matwyshyn
: Commentary - Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker.
, André Bonfrer
: Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes.
Volume 30, Number 4, July / August 2011
2009-2010 ISMS-MSI Practice Prize Competition
Russell S. Winer
: 2009-2010 ISMS-MSI Practice Prize Competition - Special Section Introduction.
Practice Prize Paper
, Denish Shah
: Practice Prize Paper - Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.
, Hui Xie
: No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models.
Volume 30, Number 5, September / October 2011
: Social Learning and Dynamic Pricing of Durable Goods.
Volume 30, Number 6, November / December 2011
Peter C. Reiss
: Structural Workshop Paper - Descriptive, Structural, and Experimental Empirical Methods in Marketing Research.
Carl F. Mela
: Structural Workshop Paper - Data Selection and Procurement.