Volume 29, Number 1, January - February 2010
, Joffre Swait
: Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test".
Laura J. Kornish
, Qiuping Li
: Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.
Volume 29, Number 2, March - April 2010
: The Sound of Silence: Observational Learning in the U.S. Kidney Market.
Volume 29, Number 3, May - June 2010
Natasha Zhang Foutz
, Wolfgang Jank
: Research Note - Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets.
Volume 29, Number 4, July - August 2010
Wesley R. Hartmann
: Demand Estimation with Social Interactions and the Implications for Targeted Marketing.
, Anindya Ghose
: Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
, Axel Stock
: Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.
, K. Sudhir
: A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
Volume 29, Number 5, September - October 2010
Volume 29, Number 6, November - December 2010
, Xin Wang
: Commentary - Bidders' Experience and Learning in Online Auctions: Issues and Implications.
, Jinhong Xie
: The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling.
Steven M. Shugan
: Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model".