Volume 29, Number 1, January - February 2010
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journals/mktsci/LouviereS10 Jordan Louviere ,
Joffre Swait :
Commentary - Discussion of "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test".
18-22
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journals/mktsci/KornishL10 Laura J. Kornish ,
Qiuping Li :
Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives.
108-121
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Volume 29, Number 2, March - April 2010
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Juanjuan Zhang :
The Sound of Silence: Observational Learning in the U.S. Kidney Market.
315-335
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Volume 29, Number 3, May - June 2010
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Natasha Zhang Foutz ,
Wolfgang Jank :
Research Note - Prerelease Demand Forecasting for Motion Pictures Using Functional Shape Analysis of Virtual Stock Markets.
568-579
Volume 29, Number 4, July - August 2010
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journals/mktsci/Hartmann10 Wesley R. Hartmann :
Demand Estimation with Social Interactions and the Implications for Targeted Marketing.
585-601
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Sha Yang ,
Anindya Ghose :
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
602-623
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journals/mktsci/BalachanderGS10 export record as
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Bikram Ghosh ,
Axel Stock :
Advertising Effectiveness, Digital Video Recorders, and Product Market Competition.
639-649
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Jiwoong Shin ,
K. Sudhir :
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
671-689
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Volume 29, Number 5, September - October 2010
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journals/mktsci/ChintaguntaGV10
Volume 29, Number 6, November - December 2010
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journals/mktsci/SrinivasanW10 Kannan Srinivasan ,
Xin Wang :
Commentary - Bidders' Experience and Learning in Online Auctions: Issues and Implications.
988-993
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Scott Fay ,
Jinhong Xie :
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling.
1040-1057
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Steven M. Shugan :
Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model".
1165
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