 | 2011 |
|---|
| 4 |       | Lorena Blasco-Arcas,
José-Ignacio Aznar-Baranda,
Blanca Hernández Ortega,
José Ruíz-Mas:
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages.
Industrial Management and Data Systems 111(9): 1381-1398 (2011) |
| 2008 |
|---|
| 3 | | Blanca Hernández Ortega,
Julio Jiménez Martínez,
M. José Martín De Hoyos:
The Role of Information Technology Knowledge in B2B Development.
IJEBR 4(1): 40-54 (2008) |
| 2 | | Blanca Hernández Ortega,
Julio Jiménez Martínez,
M. José Martín-DeHoyos:
Differences between potential, new and experienced e-customers: Analysis of e-purchasing behaviour.
Internet Research 18(3): 248-265 (2008) |
| 2006 |
|---|
| 1 | | Blanca Hernández Ortega,
Julio Jiménez Martínez,
M. José Martín De Hoyos:
Analysis of the moderating effect of industry on online behaviour.
Online Information Review 30(6): 681-698 (2006) |
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