Eric J. Newman

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2004

1 Eric J. Newman, Donald E. Stem Jr., David Sprott: Banner advertisement and Web site congruity effects on consumer Web site perceptions. Industrial Management and Data Systems 104(3): 273-281 (2004)

	2004
1		Eric J. Newman, Donald E. Stem Jr., David Sprott: Banner advertisement and Web site congruity effects on consumer Web site perceptions. Industrial Management and Data Systems 104(3): 273-281 (2004)

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