 | 2009 |
|---|
| 8 |       | Achita Muthitacharoen,
John T. Perry:
Understanding the role of Surcharfe Information Transparency and Pricing Strategies in Online Auctions.
AMCIS 2009: 555 |
| 7 | | Achita Muthitacharoen:
Revisiting Bidder Heterogeneities in Online Auctions (The Case of Soft vs. Hard Closing Formats).
ICIS 2009: 80 |
| 6 | | Achita Muthitacharoen,
Khawaja Asjad Saeed:
Examining user involvement in continuous software development: (a case of error reporting system).
Commun. ACM 52(9): 113-117 (2009) |
| 2006 |
|---|
| 5 | | Achita Muthitacharoen,
Prashant C. Palvia,
Lloyd D. Brooks,
Balaji C. Krishnan,
Robert F. Otondo,
Donna Retzlaff-Robert:
Reexamining Technology Acceptance in Online Task Behaviours.
Electronic Markets 16(1): 4-15 (2006) |
| 4 | | Achita Muthitacharoen,
Mark L. Gillenson,
Nattawat Suwan:
Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences.
Information & Management 43(5): 678-695 (2006) |
| 2004 |
|---|
| 3 | | Achita Muthitacharoen,
Nattawat Suwan:
Segmenting Online Consumers Based on their Preference Developments.
AMCIS 2004: 486 |
| 2003 |
|---|
| 2 | | Achita Muthitacharoen,
Prashant Palvia:
Explaining Alternative Behaviors of Online Consumers: An Integration of the Technology Acceptance Model to Preferential Decision.
AMCIS 2003: 65 |
| 2002 |
|---|
| 1 | | Achita Muthitacharoen,
Prashant Palvia:
B2C Internet Commerce: A Tale of Two Nations.
J. Electron. Commerce Res. 3(4): 201-212 (2002) |
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