Alejandro Mollá-Descals

	2010
3		Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Retail pricing decisions and product category competitive structure. Decision Support Systems 49(1): 110-119 (2010)
	2009
2		Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Using store level scanner data to improve category management decisions: Developing positioning maps. European Journal of Operational Research 198(2): 666-674 (2009)
1		Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Spatial mapping of price competition using logit-type market share models and store-level scanner-data. JORS 60(1): 52-62 (2009)

Coauthor Index

1	Óscar González-Benito	[1] [2] [3]
2	María Pilar Martínez-Ruiz	[1] [2] [3]

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