 | 2012 |
|---|
| 15 |       | Guiomar Martín-Herrán,
Sihem Taboubi,
Georges Zaccour:
Dual role of price and myopia in a marketing channel.
European Journal of Operational Research 219(2): 284-295 (2012) |
| 2011 |
|---|
| 14 | | Guiomar Martín-Herrán,
Simon Pierre Sigué:
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken?
European Journal of Operational Research 211(2): 415-425 (2011) |
| 13 | | Guiomar Martín-Herrán,
Simon Pierre Sigué,
Georges Zaccour:
Strategic interactions in traditional franchise systems: Are franchisors always better off?
European Journal of Operational Research 213(3): 526-537 (2011) |
| 2010 |
|---|
| 12 | | Steffen Jørgensen,
Guiomar Martín-Herrán,
Georges Zaccour:
The Leitmann-Schmitendorf advertising differential game.
Applied Mathematics and Computation 217(3): 1110-1116 (2010) |
| 2009 |
|---|
| 11 | | Salma Karray,
Guiomar Martín-Herrán:
A dynamic model for advertising and pricing competition between national and store brands.
European Journal of Operational Research 193(2): 451-467 (2009) |
| 2008 |
|---|
| 10 | | Nawel Amrouche,
Guiomar Martín-Herrán,
Georges Zaccour:
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand.
Annals OR 164(1): 79-95 (2008) |
| 9 | | Guiomar Martín-Herrán,
Olivier Rubel,
Georges Zaccour:
Competing for consumer's attention.
Automatica 44(2): 361-370 (2008) |
| 8 | | Francisco Cabo,
Guiomar Martín-Herrán,
María Pilar Martínez-García:
Technological Leadership and Sustainable Growth in a Bilateral Trade Model.
IGTR 10(1): 73-100 (2008) |
| 2006 |
|---|
| 7 | | Guiomar Martín-Herrán,
Pierre Cartigny,
Estelle Motte,
Mabel Tidball:
Deforestation and foreign transfers: a Stackelberg differential game approach.
Computers & OR 33: 386-400 (2006) |
| 6 | | Francisco Cabo,
Elena Escudero,
Guiomar Martín-Herrán:
A Time-Consistent Agreement in an interregional differential Game on Pollution and Trade.
IGTR 8(3): 369-393 (2006) |
| 2005 |
|---|
| 5 | | Guiomar Martín-Herrán,
Sihem Taboubi,
Georges Zaccour:
A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation.
Automatica 41(6): 971-982 (2005) |
| 4 | | Guiomar Martín-Herrán,
Sihem Taboubi:
Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach.
IGTR 7(3): 313-330 (2005) |
| 3 | | Steffen Jørgensen,
Guiomar Martín-Herrán,
Georges Zaccour:
Sustainability of Cooperation overtime in Linear-Quadratic differential Games.
IGTR 7(4): 395-406 (2005) |
| 2004 |
|---|
| 2 | | Karima Fredj,
Guiomar Martín-Herrán,
Georges Zaccour:
Slowing deforestation pace through subsidies: a differential game.
Automatica 40(2): 301-309 (2004) |
| 1 | | Ramla Jarrar,
Guiomar Martín-Herrán,
Georges Zaccour:
Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note.
Management Science 50(7): 995-1000 (2004) |
Data released under the ODC-BY 1.0 license — See also our legal information page