| | |
- CSB - MetaPress - Google - Bing - Yahoo
 | 2010 | |
|---|---|---|
| 3 |      | Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta: The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Marketing Science 29(4): 690-700 (2010) |
| 2009 | ||
| 2 | | Sridhar Narayanan, Puneet Manchanda: Heterogeneous Learning and the Targeting of Marketing Communication for New Products. Marketing Science 28(3): 424-441 (2009) |
| 2008 | ||
| 1 | | Puneet Manchanda, Ying Xie, Nara Youn: The Role of Targeted Communication and Contagion in Product Adoption. Marketing Science 27(6): 961-976 (2008) |
| 1 | Pradeep Chintagunta (Pradeep K. Chintagunta) | [3] |
| 2 | Sungjoon Nam | [3] |
| 3 | Sridhar Narayanan | [2] |
| 4 | Ying Xie | [1] |
| 5 | Nara Youn | [1] |
Colors in the list of coauthors
Last update Sun Jun 3 16:06:10 2012 CET by the DBLP Team —
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