 | 2010 |
| 5 |  | Ying Liu,
Sudha Ram,
Robert F. Lusch,
Michael Brusco:
Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation.
Marketing Science 29(5): 880-894 (2010) |
| 2008 |
| 4 |  | Robert F. Lusch,
Stephen L. Vargo,
Gregor Wessels:
Toward a conceptual foundation for service science: Contributions from service-dominant logic.
IBM Systems Journal 47(1): 5-14 (2008) |
| 2007 |
| 3 |  | Nicholas S. P. Tay,
Robert F. Lusch:
Agent-Based Modeling of Ambidextrous Organizations: Virtualizing Competitive Strategy.
IEEE Intelligent Systems 22(5): 50-57 (2007) |
| 1990 |
| 2 |  | Endre F. Sarkany,
Robert F. Lusch:
Innovative techniques for improved testability.
ITC 1990: 103-108 |
| 1989 |
| 1 |  | Robert F. Lusch,
Endre F. Sarkany:
Techniques for Improved Testability in the IBM ES/9370 System.
ITC 1989: 290-294 |