 | 2011 |
| 3 |  | Nelson F. Granados,
Robert J. Kauffman,
Hsiangchu Lai,
Huang-chi Lin:
The Value to Consumers of IT-Supported a la Carte Pricing: An Empirical Test of the Strategic Decommoditization Hypothesis.
HICSS 2011: 1-10 |
| 2 |  | Nelson F. Granados,
Robert J. Kauffman,
Hsiangchu Lai,
Huang-chi Lin:
Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict.
J. of Management Information Systems 28(2): 39-74 (2011) |
| 2009 |
| 1 |  | Robert J. Kauffman,
Hsiangchu Lai,
Huang-chi Lin,
Yu-sang Chang:
Do Textual Comments and Existing Orders Affect Consumer Participation in Online Group-Buying?
HICSS 2009: 1-10 |