 | 2008 |
|---|
| 5 |       | Heikki Karjaluoto,
Heikki Lehto,
Matti Leppäniemi,
Chanaka Jayawardhena:
Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing.
Electronic Markets 18(3): 242-259 (2008) |
| 4 | | Heikki Karjaluoto,
Craig Standing,
Michael Becker,
Matti Leppäniemi:
Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study.
IJEB 6(3): 298-318 (2008) |
| 3 | | Matti Leppäniemi,
Heikki Karjaluoto:
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns.
J. Systems and IT 10(3): 251-265 (2008) |
| 2006 |
|---|
| 2 | | Jaakko Sinisalo,
Jari Salo,
Heikki Karjaluoto,
Matti Leppäniemi:
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities.
HICSS 2006 |
| 2005 |
|---|
| 1 | | Matti Leppäniemi,
Heikki Karjaluoto:
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model.
IJMC 3(3): 197-213 (2005) |
Data released under the ODC-BY 1.0 license — See also our legal information page