Manohar U. Kalwani

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2007

1 S. Sriram, Manohar U. Kalwani: Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable. Management Science 53(1): 46-60 (2007)

	2007
1		S. Sriram, Manohar U. Kalwani: Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable. Management Science 53(1): 46-60 (2007)

Coauthor Index

1 S. Sriram [1]

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