| | |
- CSB - MetaPress - Google - Bing - Yahoo
 | 2010 | |
|---|---|---|
| 4 |      | Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Retail pricing decisions and product category competitive structure. Decision Support Systems 49(1): 110-119 (2010) |
| 2009 | ||
| 3 | | Wander Venturini, Óscar González-Benito: CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process. MCIS 2009: 24 |
| 2 | | Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Using store level scanner data to improve category management decisions: Developing positioning maps. European Journal of Operational Research 198(2): 666-674 (2009) |
| 1 | | Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals: Spatial mapping of price competition using logit-type market share models and store-level scanner-data. JORS 60(1): 52-62 (2009) |
| 1 | María Pilar Martínez-Ruiz | [1] [2] [4] |
| 2 | Alejandro Mollá-Descals | [1] [2] [4] |
| 3 | Wander Venturini | [3] |
Colors in the list of coauthors
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