 | 2011 |
|---|
| 18 |       | Anindya Ghose,
Avi Goldfarb,
Sang Pil Han:
How is the Mobile Internet Different: Search Costs and Local Activities.
ICIS 2011 |
| 17 | | Avi Goldfarb,
Catherine Tucker:
Online Advertising.
Advances in Computers 81: 289-315 (2011) |
| 16 | | Avi Goldfarb,
Catherine Tucker:
Online advertising, behavioral targeting, and privacy.
Commun. ACM 54(5): 25-27 (2011) |
| 15 | | Avi Goldfarb,
Catherine Tucker:
Privacy Regulation and Online Advertising.
Management Science 57(1): 57-71 (2011) |
| 14 | | Avi Goldfarb,
Catherine Tucker:
Search Engine Advertising: Channel Substitution When Pricing Ads to Context.
Management Science 57(3): 458-470 (2011) |
| 13 | | Avi Goldfarb,
Catherine Tucker:
Online Display Advertising: Targeting and Obtrusiveness.
Marketing Science 30(3): 389-404 (2011) |
| 12 | | Avi Goldfarb,
Catherine Tucker:
Rejoinder - Implications of "Online Display Advertising: Targeting and Obtrusiveness".
Marketing Science 30(3): 413-415 (2011) |
| 2009 |
|---|
| 11 | | Chris Forman,
Anindya Ghose,
Avi Goldfarb:
Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live.
Management Science 55(1): 47-57 (2009) |
| 10 | | Avi Goldfarb,
Qiang Lu,
Sridhar Moorthy:
Measuring Brand Value in an Equilibrium Framework.
Marketing Science 28(1): 69-86 (2009) |
| 9 | | Yupin Yang,
Mengze Shi,
Avi Goldfarb:
Estimating the Value of Brand Alliances in Professional Team Sports.
Marketing Science 28(6): 1095-1111 (2009) |
| 2008 |
|---|
| 8 | | Avi Goldfarb,
Catherine Tucker:
Economic and business dimensions: Search engine advertising.
Commun. ACM 51(11): 22-24 (2008) |
| 7 | | Avi Goldfarb,
Jeff Prince:
Internet adoption and usage patterns are different: Implications for the digital divide.
Information Economics and Policy 20(1): 2-15 (2008) |
| 2006 |
|---|
| 6 | | Anindya Ghose,
Avi Goldfarb:
The Impact of Location on Consumer Purchases in Electronic Markets.
ICIS 2006: 107 |
| 2005 |
|---|
| 5 | | Chris Forman,
Avi Goldfarb,
Shane Greenstein:
Geographic location and the diffusion of Internet technology.
Electronic Commerce Research and Applications 4(1): 1-13 (2005) |
| 4 | | Chris Forman,
Avi Goldfarb,
Chris Forman:
How Do Industry Features Influence the Role of Location on Internet Adoption?
J. AIS 6(12): (2005) |
| 2003 |
|---|
| 3 | | Chris Forman,
Avi Goldfarb,
Shane Greenstein:
Adoption of the internet by commercial establishments: urban density, global village and industry composition.
ICEC 2003: 186-194 |
| 2 | | Avi Goldfarb:
Advertising, profits, switching costs, and the Internet.
ICEC 2003: 266-275 |
| 2001 |
|---|
| 1 | | Avi Goldfarb:
Analyzing Website Choice Using Clickstream Data
CoRR cs.CY/0110008: (2001) |
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