 | 2012 |
| 6 |  | Martin Gneiser,
Julia Heidemann,
Mathias Klier,
Andrea Landherr,
Florian Probst:
Valuation of online social networks taking into account users' interconnectedness.
Inf. Syst. E-Business Management 10(1): 61-84 (2012) |
| 2010 |
| 5 |  | Martin Gneiser:
Value-Based CRM.
Business & Information Systems Engineering 2(2): 95-103 (2010) |
| 2009 |
| 4 |  | Martin Gneiser,
Julia Heidemann,
Mathias Klier,
Andrea Landherr,
Florian Probst:
Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.
AMCIS 2009: 91 |
| 3 |  | Martin Gneiser,
Julia Heidemann,
Mathias Klier,
Andrea Landherr,
Florian Probst:
Quantifying Users' Interconnectedness in Online Social Networks - An Indispensible Step for Economic Valuation.
AMCIS/SIGeBIZ 2009: 246-258 |
| 2 |  | Mathias Klier,
Julia Heidemann,
Martin Gneiser,
Christian Weiá:
Valuation of online social networks - An economic model and its application using the case of Xing.com.
ECIS 2009: 1879-1890 |
| 2007 |
| 1 |  | Ulrich Faisst,
Martin Gneiser,
Nina Kreyer,
Nina Schroeder:
Optimierung des Customer Lifetime Value auf Basis einzelvertraglicher Entscheidungen - Ein dynamisches Optimierungsmodell.
Wirtschaftsinformatik (1) 2007: 861-878 |