Els Gijsbrechts

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2010

1 Bram Foubert, Els Gijsbrechts: Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions. European Journal of Operational Research 202(3): 880-892 (2010)

	2010
1		Bram Foubert, Els Gijsbrechts: Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions. European Journal of Operational Research 202(3): 880-892 (2010)

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