| | |
- CSB - MetaPress - Google - Bing - Yahoo
 | 2010 | |
|---|---|---|
| 3 |      | Subramanian Balachander, Bikram Ghosh, Axel Stock: Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions. Marketing Science 29(4): 624-638 (2010) |
| 2 | | Bikram Ghosh, Axel Stock: Advertising Effectiveness, Digital Video Recorders, and Product Market Competition. Marketing Science 29(4): 639-649 (2010) |
| 2007 | ||
| 1 | | Bikram Ghosh, Subramanian Balachander: Research Note - Competitive Bundling and Counterbundling with Generalist and Specialist Firms. Management Science 53(1): 159-168 (2007) |
| 1 | Subramanian Balachander | [1] [3] |
| 2 | Axel Stock | [2] [3] |
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