![]() | ![]() |
| 2012 | ||
|---|---|---|
| 3 | Sonja Gensler, Oliver Hinz, Bernd Skiera, Sven Theysohn: Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs. European Journal of Operational Research 219(2): 368-378 (2012) | |
| 2009 | ||
| 2 | Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel: Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation. HICSS 2009: 1-10 | |
| 2005 | ||
| 1 | Martin Boehm, Sonja Gensler: Evaluating the Impact of the Online Sales Channel on Customer Profitability. HICSS 2005 | |
| 1 | Sven C. Berger | [2] |
| 2 | Martin Boehm | [1] |
| 3 | Oliver Hinz | [3] |
| 4 | Bernd Skiera | [2] [3] |
| 5 | Sven Theysohn | [3] |
| 6 | Thorsten Wiesel | [2] |
Colors in the list of coauthors
Last update Tue May 29 20:41:18 2012 CET by the DBLP Team —
Data released under the ODC-BY 1.0 license — See also our legal information page