 | 2010 |
|---|
| 4 |       | Claire Gauzente:
Does Anybody Read SMS-Advertising?: A Qualitative and Quantitative Study of Mobile Users' Attitudes and Perceived Ad-Clutter.
IJTHI 6(2): 13-29 (2010) |
| 2009 |
|---|
| 3 | | Claire Gauzente:
Information search and paid results - proposition and test of a hierarchy-of-effect model.
Electronic Markets 19(2-3): 163-177 (2009) |
| 2008 |
|---|
| 2 | | Claire Gauzente:
Attitude toward M-Advertising, Perceived Intrusiveness, Perceived Ad-Clutter and Behavioral Consequences: A Preliminary Study.
DEXA Workshops 2008: 461-465 |
| 1 | | Claire Gauzente,
Ashok Ranchhod,
Calin Gurau:
SMS-marketing: a study of consumer saturation using an extended TAM approach.
IJEB 6(3): 282-297 (2008) |
Data released under the ODC-BY 1.0 license — See also our legal information page