Katherine Gallagher

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2000

2 Jeffrey Parsons, Katherine Gallagher, K. Dale Foster: Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000

1997

1 Katherine Gallagher, Jeffrey Parsons: Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274

	2000
2		Jeffrey Parsons, Katherine Gallagher, K. Dale Foster: Messages in the Medium: An Experimental Investigation of Web Advertising Effectiveness and Attitudes toward Web Content. HICSS 2000
	1997
1		Katherine Gallagher, Jeffrey Parsons: Framework for Targeting Banner Advertising On the Internet. HICSS (4) 1997: 265-274

Coauthor Index

1 K. Dale Foster [2]

2 Jeffrey Parsons [1] [2]

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