 | 2010 |
|---|
| 6 |       | Zhongyun Zhou,
Xiaoling Jin,
Doug Vogel,
Xitong Guo,
Xiaojian Chen:
Individual Motivations for Using Social Virtual Worlds: An Exploratory Investigation in Second Life.
HICSS 2010: 1-10 |
| 5 | | Yongqiang Sun,
Yulin Fang,
Kai H. Lim,
Xiaojian Chen:
Understanding Satisfaction of Knowledge Contributors in Transactional Virtual Communities from A Cost-Benefit Tradeoff Perspective.
PACIS 2010: 103 |
| 4 | | Yongqiang Sun,
Kai H. Lim,
Chunping Jiang,
Jerry Zeyu Peng,
Xiaojian Chen:
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
Computers in Human Behavior 26(6): 1614-1624 (2010) |
| 2009 |
|---|
| 3 | | Yongqiang Sun,
Yunhong Xu,
Yunhong Wang,
Xiaojian Chen:
How to advertise Approapriately on the World Wide Web? A Multi-Congruity Analysis Approach.
PACIS 2009: 107 |
| 2008 |
|---|
| 2 | | Yongqiang Sun,
Kai H. Lim,
Jerry Zeyu Peng,
Chunping Jiang,
Xiaojian Chen:
Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory.
AMCIS 2008: 259 |
| 1 | | Shanshan Wang,
Zhe Zhang,
Ye Kang,
Huaiqing Wang,
Xiaojian Chen:
An ontology for causal relationships between news and financial instruments.
Expert Syst. Appl. 35(3): 569-580 (2008) |
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