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| 2008 | ||
|---|---|---|
| 2 | Junhong Chu, Pradeep Chintagunta, Javier Cebollada: Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Marketing Science 27(2): 283-299 (2008) | |
| 2004 | ||
| 1 | Javier Cebollada: A Comparison of Brand Loyalty in Online and Physical Channels: An Empirical Application to Supermarkets. ICEB 2004: 229-232 | |
| 1 | Pradeep Chintagunta (Pradeep K. Chintagunta) | [2] |
| 2 | Junhong Chu | [2] |
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