Jan Ahrens

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2007

1 Jan Ahrens, Michal Ann Strahilevitz: Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE 2007: 160-163

	2007
1		Jan Ahrens, Michal Ann Strahilevitz: Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. PERSUASIVE 2007: 160-163

Coauthor Index

1 Michal Ann Strahilevitz [1]

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