15. KDD 2009:
Paris,
France - Workshop on Data Mining and Audience Intelligence for Advertising
Ying Li, Arun C. Surendran, Dou Shen (Eds.):
Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009.
ACM 2009, ISBN 978-1-60558-671-7 
- Foster J. Provost:
Brand advertising, on-line audiences, and social media: invited talk.
- Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen:
A Markov chain model for integrating behavioral targeting into contextual advertising.
1-9
- Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen:
Probabilistic latent semantic user segmentation for behavioral targeted advertising.
10-17
- Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma:
Argo: intelligent advertising by mining a user's interest from his photo collections.
18-26
- Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich:
Scalable clustering and keyword suggestion for online advertisements.
27-36
- Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira:
Inferring local synonyms for improving keyword suggestion in an on-line advertisement system.
37-45
- Benyah Shaparenko, Özgür Çetin, Rukmini Iyer:
Data-driven text features for sponsored search click prediction.
46-54
- Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen:
Revenue optimization with relevance constraint in sponsored search.
55-60
- Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi:
Pricing guidance in ad sale negotiations: the PrintAds example.
61-68
- Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John Tomlin:
Online allocation of display advertisements subject to advanced sales contracts.
69-77
- Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende:
Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.
78-84
- Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond:
Ad quality on TV: predicting television audience retention.
85-91
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