8. IWIPS 2007: Merida, Mexico

Vanessa Evers, Christian Sturm, Mario Alberto Moreno Rocha, Edgar Cambranes Martínez, Thomas Mandl (Eds.): Designing for Global Markets 8, IWIPS 2007, Actually being There, 28-30 June 2007, Merida, Mexico, Proceedings of the Eighth International Workshop on Internationalisation of Products and Systems. Product & Systems Internationalisation, Inc. 2007, ISBN 0-9722184-7-5

Invited Presentations

Kentaro Toyama: Opening Keynote: The Advantages of Being There. 2
Apala Lahiri Chavan: Closing Keynote: To Be Global or not to Be Global - Is that The Question? 3-4
Tony Salvador: Saturday Opening Speech: From ICTs for Development to ICTs for Exchange: Opportunities & Sustainability in Global Markets. 5-

Papers 1: Exploring new Markets and Opportunities

Fouad Qirem, Gilbert Cockton, Mohamed Loufti: Cultural Differences in Severity and Impact of User Frustration. 9-18
Anna Kämäräinen, Pertti Saariluoma: Under-Use of Mobile Services: How Advertising Space is used. 19-30
Beena Prabhu, Girish V. Prabhu, Sarit Arora, Anil Paranjape: Emerging Markets: Finding the right Foothold. 31-

Papers 2: Localisation in the Automotive Industry

Rüdiger Heimgärtner: Measuring Cultural Differences in HCI as Preparatory Work for Cultural Adaptability in Navigation Systems: Results from the Second Online Survey. 43-54
Björn-M. Braun, Kerstin Röse, Peter Rößger: Localizing for the Korean Market: "Actually Being There" with a Multi-method Approach. 55-

Papers 3: Localisation Issues for India and China

Nimmi Rangaswamy: The Aspirational PC: Home Computers and Indian Middle Class Domesticity. 65-78
Apala Lahiri Chavan, Beena Prabhu, Warren Greving: Cross Cultural Study: Perception, Usage, and Adoption of Technology. 79-88
Andy Smith: Supporting te Localization of Usability Practice in India and China. 89-

Tutorial and Workshop

Apala Lahiri Chavan: Contextual Innovation. 103-104
Mario Alberto Moreno Rocha: Actually Being There: The Cultural Experience Workshop. 105-

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